Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.
Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more.
Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.
Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns. Read more.
AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more.
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.
B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.
Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.