Communications Resources

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

What Makes Customer Service Experiences Great or Terrible?

What Makes Customer Service Experiences Great or Terrible?

Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

Five Tips for Effective Communication With Distributed Teams

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

What Annoys People Most About SMS Marketing

What Annoys People Most About SMS Marketing

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

What Leaders Would Change About Their Crisis Communications Plans

What Leaders Would Change About Their Crisis Communications Plans

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

Why Tone Matters More Than Ever in Business Communication

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

How to Overcome Poor Communication to Drive Marketing Performance in 2023

How to Overcome Poor Communication to Drive Marketing Performance in 2023

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

Four Rules for Riding the Texting Wave Before It's Gone

Four Rules for Riding the Texting Wave Before It's Gone

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.

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