The Best Marketing Strategy Resources

Marketing Strategy

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

Marketing Strategy

How Often Should Brands Be Sending Messages?

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

Websites

SMB Landing Page Optimization Trends

How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

Branding

How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

Branding

Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust

Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.

Customer Experience

The Top Frustrations B2B Buyers Have With Vendors

What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

Marketing Strategy

How Digital Twins Are Transforming B2B Marketing Product Launches

Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.

Social Media Marketing

LinkedIn’s Advertising Business Is Surging

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Marketing Management

How AI Is Reshaping the Modern Marketing Org

Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more.

Public Relations

AEO Optimization Checklists: How to Make Your Press Releases More Visible

AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.

Artificial Intelligence

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers

AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.

Marketing Content

This 15-Minute Audit Finds Hidden Revenue in Your Video Library

Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.

Artificial Intelligence

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

Public Relations

Why Do Large Language Models (LLMs) Love Press Releases?

AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.

Marketing Strategy

Implementing ABM? Why a Customer Advisory Board Should Be Step One

Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

Account-Based Marketing

AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.

Branding

You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

Marketing Strategy

From Services to SaaS: The Secret to Agency Profitability?

Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

Marketing Strategy

The State of Agency-Side Marketing Strategy in 2025

Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.

Artificial Intelligence

If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

Marketing Strategy Resources

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