The Best Marketing Strategy Resources

Marketing Strategy

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

Marketing Management

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

Marketing Management

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

Marketing Strategy

The Top Marketing Challenges That New SMB Owners Face

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Customer Experience

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

Event Marketing

B2B In-Person Event Trends for 2025

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

Marketing Strategy

How to Ensure Digital Transformation Success: Take a Data-First Approach

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

Marketing Strategy

10 Common Mistakes B2B Marketers Make When Measuring TAM

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

Marketing Strategy

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

Marketing Strategy

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

Account-Based Marketing

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

Artificial Intelligence

How Marketers Can Use AI Responsibly and Ethically

Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

Artificial Intelligence

AI in Marketing: Three Strategic Steps CMOs Should Take Now

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

Marketing Strategy

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Artificial Intelligence

How Generative AI Is Actually Benefiting Enterprise Companies

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

Marketing Strategy

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

Marketing Strategy

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

Marketing Strategy

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

Marketing Strategy

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Social Media Marketing

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Marketing Strategy Resources

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