Demand Generation Marketing Resources, Strategies, and Tools: Page 1

Marketing Strategy

Your ICP Is the Strategy: Q&A with Karlyn Ankrom

How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more

Demand Generation

Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline

AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more

Advertising & Promotions

How to Orchestrate Emerging Channels Into a B2B Pipeline Strategy

Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more

Marketing Content

What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2)

Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more

Marketing Content

What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 1)

Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more

Marketing Strategy

Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

Customer Experience

Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

Customer Experience

The Future Funnel: Why Advocacy Is the Engine of B2B Growth

B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

Demand Generation

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

Demand Generation

Personalization at Scale: Balancing Marketing Automation and Authenticity

Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

Demand Generation

The Future Funnel: Conversion Is an Experience, Not a Button

B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

Marketing Strategy

Understanding the Human Side of B2B Decision-Making

B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

Demand Generation

The Future Funnel: Winning Evaluation in an AI-Curated World

AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

Marketing Strategy

The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach

B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.

Marketing Strategy

A New Era of Interoperability: AI, Automation, and View-Through Attribution

Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.

Marketing Strategy

The Impact of Marketing-Sales GTM Misalignment

Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.

Marketing Strategy

The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying

B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more.

Email Marketing

Email Marketing Isn't Dead—You're Just Using It Wrong

B2B email marketing isn’t broken—it’s mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns. Read more.

Marketing Strategy

3 Data Quality Priorities for 2026 With Real Revenue Impact

Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.

Demand Generation

How to Adapt Your B2B Strategy for a B2P World

As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

Demand Generation Resources

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