AI Update, October 10, 2025: AI News and Views From the Past Week

Artificial Intelligence — Fri., Oct. 10, 2025

Catch up on select AI news and developments from the past week or so:

OpenAI launches app store inside ChatGPT, challenging Apple and Google. OpenAI unveiled a built-in app ecosystem for ChatGPT, letting users access apps such as Spotify, Zillow, Canva, and Expedia through natural-language interactions. Developers will soon be able to create and monetize their own apps via an SDK and commerce tools. With 800 million weekly users, ChatGPT now doubles as a conversational platform for commerce and productivity.

Importance for marketers: ChatGPT's new app layer offers a powerful discovery and engagement channel where branded experiences, transactions, and recommendations happen conversationally within the AI environment.

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