The State of YouTube's Advertising Business
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AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more
Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.
Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more
Attribution is quickly shifting from a retrospective reporting tool into a real-time decision layer, shaping ad bids before impressions are purchased, cutting wasted spend, and requiring independent validation. Read more
Most Americans say they notice out-of-home (OOH) advertising at least weekly, and more than a third say they've researched a product or service on their phone after seeing an OOH ad, according to recent research.
Stephanie McArthur shares practical advice for refreshing ads, targeting buying groups, activating channels, measuring account engagement, and proving advertising’s influence on pipeline and progression. Read more