To What Extent Is Real-Time Data Powering Marketing Investments?
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Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.