B2B buyers are most likely to trigger RFPs for better prices, critical purchases, and fairness to vendors. Responsive surveyed 350 buyers in July 2025 to learn more.
39% of buyers enter the RFP process without a preferred vendor, 45% with a favorite but open to others, and 16% with a predetermined choice. RFP responses highly influence 81% of decisions.
B2B buyers prioritize industry expertise, pricing, innovation, and product fit when selecting a winning vendor. The research was conducted in July 2025 with 350 buyers.
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How Today's B2B Buyers Approach RFPs and Vendor Selection
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