The Keywords in LinkedIn Posts That Drive Engagement

The Keywords in LinkedIn Posts That Drive Engagement

Social Media Marketing — Tue., Jan. 20, 2026

Researchers at Drumbeat analyzed 2.6 million engagements on LinkedIn posts to discover which phrases and emojis correlate with more engagement.

They found that posts announcing a new job, with phrases like "starting new position" and "new position as," see a +651% lift in engagement.

Gratitude and excitement phrases, as well as the trophy emoji, are also associated with significant engagement lifts on LinkedIn posts.

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