B2B marketers use OOH advertising because it offers different placement options, such as roadside billboards and airport placements, to build brand awareness.
However, 77% of respondents say they need agency or platform help to run a successful campaign from start to finish.
OneScreen.ai conducted a survey of 101 senior B2B marketers and found that 43% have run at least one OOH campaign in the past two years.
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The State of B2B Out-of-Home Advertising
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