According to a survey by Broadridge, companies that excel in customer communication make it easy to talk to a real person and communicate clearly and consistently. To improve digital communications, respondents suggest clearer and more concise messaging, better support availability, and easier navigation.
Respondents prefer to receive account updates from businesses via email. The report is based on a survey of 4,018 US and Canadian residents aged 18 and older.
Businesses looking to improve customer experience should focus on communication and accessibility, as well as using email for account updates. Broadridge's survey of over 4,000 North Americans provides insights for companies seeking to enhance their digital communications.
... continue reading below
What Makes for Great Customer Communication?
Don't worry ... it's FREE!
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.