Does Marketing Reporting Capture How Customers Actually Behave?
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
The Top Frustrations B2B Buyers Have With Vendors
Customer Experience — Tue., Nov. 25, 2025According to a survey by Adience, B2B buyers' top frustrations with vendors include poor/repetitive questions, irrelevant materials, and not understanding the industry or use case.
Vendors often misunderstand buyers' company priorities, industry-specific pain points, and technical requirements and constraints, according to respondents.
Buyers say staying current with market trends, interpreting and using data, and understanding and applying AI tools will be the most important skills for themselves in the next one to two years.
... continue reading below
Enter your email address to continue reading
The Top Frustrations B2B Buyers Have With Vendors
Don't worry ... it's FREE!
