
What Skills Do Employers Want From Copywriters in 2026?
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Recent research from Gotham Ghostwriters and Josh Bernoff shows most professional writers use AI tools and expect decreased opportunities for writers.
26% use AI daily, 19% weekly, and 16% sometimes. 15% are advanced users, 17% basic, 29% dabbler, and 39% nonuser.
ChatGPT and Grammarly are popular tools, while advanced users use Claude, Perplexity, and Notebook LM. AI is used most for headlines and titles, replacing search, and brainstorming. 73% believe AI will decrease opportunities.
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The State of AI Use Among Professional Writers
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Beyond writing itself, what skills do employers want copywriting job candidates to have? To find out, researchers examined 230 copywriting job listings.
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