LinkedIn's ad revenue is expected to increase by 18.3% this year and another 18.5% in 2026, according to recent research by WARC.
The professional social network's ad business is now larger than mid-size platforms like Snapchat, Pinterest, and Reddit, according to WARC's forecasts.
LinkedIn reaches 20.7% of the global advertising audience, with varying reach in different countries. In the US, it reaches 91.4% of the eligible audience and is viewed as having higher quality and trustworthiness compared to other platforms, according to Kantar data.
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LinkedIn’s Advertising Business Is Surging
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Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
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