According to recent research from Dentsu Creative, most CMOs are using AI tools weekly for tasks like generating copy and challenging their thinking.
The report, based on data from a survey of 1,950 senior marketing decision-makers, found that over 80% of respondents use AI tools for various tasks.
These tasks include drafting copy, identifying trends, and generating images and reports, with 89% agreeing that AI will have a significant impact on their business.
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