According to a survey from Sunup, 91% of agency leaders predict a reduction in headcount due to AI. Over half of these firms are already implementing AI and are seeking specialized roles like AI content/design and marketing automation.
While AI is most advanced in training/upskilling, knowledge management, and web/UX design, agencies are looking to hire for advanced roles. The report, based on data from 225 senior agency leaders, was conducted in August 2025 by Sunup.
Agency leaders predict AI will have a significant impact on the marketing industry, with a majority expecting a decrease in headcount. The report also revealed that AI is most mature in certain areas, but agencies are still seeking to hire for more advanced roles. This survey was conducted by Sunup in August 2025 with 225 senior agency leaders providing data.
... continue reading below
How Will AI Impact Marketing and Ad Agency Headcount?
Don't worry ... it's FREE!
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.
Catch up on select AI news and developments from the past two weeks or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.