Software buyers want clear pricing and terms, a secure process, and a fast checkout. Cleverbridge and Ascend2 surveyed 1,081 people who bought software online in the past year.
Reviews and ratings, known brands, discounts, and clear product info influence software buying. 
Buyers cancel due to expense, lack of use, and finding a better option. 
Software Buying Experiences Online: What Buyers Want From Sellers
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