Alphabet, Amazon, and Meta dominate global ad spend and are predicted to drive most of this year's ad market growth, according to WARC research.
These three companies are projected to capture over half of non-China ad spend in 2025 and will likely account for two-thirds of market growth that year.
Nine in ten ad dollars will go to online-only platforms, with social media platforms receiving 41% of new spend. The global ad market is expected to double by 2027, with Alphabet, Amazon, and Meta growing five times faster than other media owners.
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The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon
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