According to a survey by PhotoShelter, only 22% of marketers give their organization's social media efforts an "A" grade. The top challenges they face are team bandwidth, engagement, and content creation.
Consistency is the biggest driver of success for social media marketing, according to marketers. However, only 3% give their organization a "D" grade for their social media efforts.
The survey included 397 marketers in EMEA and North America and was conducted by PhotoShelter. The report also found that consistency is the key driver of success for social media marketing.
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What Grade Do Marketers Give Their Social Media Efforts?
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