According to a survey by PhotoShelter, only 22% of marketers give their organization's social media efforts an "A" grade. The top challenges they face are team bandwidth, engagement, and content creation.
Consistency is the biggest driver of success for social media marketing, according to marketers. However, only 3% give their organization a "D" grade for their social media efforts.
The survey included 397 marketers in EMEA and North America and was conducted by PhotoShelter. The report also found that consistency is the key driver of success for social media marketing.
... continue reading below
What Grade Do Marketers Give Their Social Media Efforts?
Don't worry ... it's FREE!
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
YouTube is the most widely used social platform by adults in the United States, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.