How Journalists Feel About the Use of AI by PR Professionals
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.
The State of B2B Public Relations: Top Tactics and Challenges
Public Relations — Tue., Oct. 7, 2025A survey by Convey Communications and Demand Metric reveals the top PR tactics and challenges for B2B firms.
Brand and reputation management is cited as the most effective tactic, while limited budgets and difficulty measuring ROI are top challenges.
Respondents express frustration with traditional PR firms and suggest closer integration with Marketing and Sales and a focus on measurable outcomes could improve PR programs.
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The State of B2B Public Relations: Top Tactics and Challenges
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