A survey by Convey Communications and Demand Metric reveals the top PR tactics and challenges for B2B firms.
Brand and reputation management is cited as the most effective tactic, while limited budgets and difficulty measuring ROI are top challenges.
Respondents express frustration with traditional PR firms and suggest closer integration with Marketing and Sales and a focus on measurable outcomes could improve PR programs.
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The State of B2B Public Relations: Top Tactics and Challenges
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