Is This the Year Business Blogging Broke?
More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.
Blogging Benchmarks for 2025: Word Count and Frequency Trends
Marketing Content — Tue., Sep. 30, 2025Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research from Orbit Media Studios.
The average blog post in 2025 is 1,333 words, but only 9% of respondents publish posts longer than 2,000 words. 39% of content marketers who publish longer posts see strong results.
Only 39% of content marketers post weekly, but those who post more frequently (multiple times per week) are more likely to see strong results. The report is based on a survey of 808 content marketers.
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Blogging Benchmarks for 2025: Word Count and Frequency Trends
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