According to recent research from DSMN8, even small changes to LinkedIn content can have a big positive impact on engagement by employees. The report was based on data from over 500,000 posts in various industries and locations.
Posts with small edits (99% similarity to original) on LinkedIn get three times more engagement than unedited ones. Images are the most commonly shared type of content, but text-only posts tend to get the most engagement.
Those with 5,000-10,000 followers on LinkedIn get the most engagement on their advocacy posts. The report was based on data from over 500,000 posts and employees in different industries and locations.
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Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
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