According to recent research from Acoustic and eMarketer, disconnected platforms are the biggest roadblock for marketers trying to get the most value out of their data.
The report, based on a survey of 272 marketing professionals, found that 54% of respondents see disconnected platforms as a major data block for their team.
Marketers say that the top improvement they need for leveraging data is better integration among existing tools, and the top challenge for implementing AI is data quality and integration issues.
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What Stops Marketers From Getting the Most Out of Data?
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