Content Marketers and AI: Efficiency, Speed, Usage, Concerns

Artificial Intelligence — Tue., Sep. 2, 2025

According to Orbit Media Studios, AI tools can reduce the time it takes to write content marketing articles by 10%. In 2025, the average time spent writing an article dropped.

AI tools are used for tasks such as suggesting edits, generating ideas, and writing headlines and outlines. However, concerns about accuracy and lack of originality remain.

The data was based on a survey of 688 content marketers. The top concerns about using AI tools include accuracy, lack of originality, and tone inconsistency.

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