How Effective Are Marketers at Running Different Types of Events?

Marketers have more faith in their ability to execute effective in-person events, as evidenced by a survey from the CMO Council and Cvent. 44% of marketers surveyed said they are very effective at in-person events, compared to 12% for virtual and 8% for hybrid.

The survey also revealed that 72% of marketers view it as important or very important to restart in-person and hybrid events. 60% also expect these events to be smaller than pre-pandemic events, and 71% are experimenting with new formats, agendas, or designs.

The report was based on a survey of 150 global marketing leaders. The findings demonstrate that marketers are preparing for events differently in the post-COVID era, while still maintaining confidence in their in-person event planning abilities.