
The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
Marketers have more faith in their ability to execute effective in-person events, as evidenced by a survey from the CMO Council and Cvent. 44% of marketers surveyed said they are very effective at in-person events, compared to 12% for virtual and 8% for hybrid.
The survey also revealed that 72% of marketers view it as important or very important to restart in-person and hybrid events. 60% also expect these events to be smaller than pre-pandemic events, and 71% are experimenting with new formats, agendas, or designs.
The report was based on a survey of 150 global marketing leaders. The findings demonstrate that marketers are preparing for events differently in the post-COVID era, while still maintaining confidence in their in-person event planning abilities.
How Effective Are Marketers at Running Different Types of Events?
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Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.
In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.