What Persuades Buyers to Try New B2B Tech Vendors and Products?

Many buyers are hesitant to try new B2B technology vendors and products, but they can be persuaded by better pricing, deep experience, innovative solutions and professional peer reviews. This is according to a recent research from LinkedIn Marketing Solutions, based on a survey of 5,894 B2B technology decision-makers from firms of various sizes.

Only one-third of technology decision-makers are likely to try a new B2B technology product. Half are more likely to do so if it is more affordable, and 49% if their business need cannot be solved by well-known brands. Additionally, 76% agree that it is important to buy from a vendor with deep experience and knowledge.

Finally, professional peer reviews are the most effective resource for driving awareness of new tech products, and also best builds trust in new technology products.