According to recent research from the CMO Council, female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019. The average salary for female senior marketing executives was $212,898, with an average bonus of $56,229. Male senior marketing executives had an average base salary of $209,525 and an average bonus of $53,388.
Compensation for senior marketers varied significantly by company size, with those employed by large (250+ staff members) companies earning an average salary of $236,186, and those employed by micro (1-9 staff members) companies earning an average salary of $175,057. Three-quarters of senior marketers reported gaining stature and influence within their organization last year, and their compensation was tied to business performance.
The report was based on data collected in 2019 and 1Q20 from 150 CMO Council members, as well as data from 325 chief marketer profiles created on the CMO Compensation portal. This suggests that salaries and bonuses are unlikely to rise in 2020.
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CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers
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