The Bench Model: Why Marketing Teams Should Hire Like Sports Franchises
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A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research.
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more
Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research.
AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more.