Your ICP Is the Strategy: Q&A with Karlyn Ankrom
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B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more.
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research.
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more