Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences
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How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.