The Psychology of Physical Marketing: Why Tangible Touchpoints Still Win in a Digital World
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Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.
Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research.
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.