The Future Funnel: Why Advocacy Is the Engine of B2B Growth
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Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?