The Top Frustrations B2B Buyers Have With Vendors
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers
The New Marketing Playbook: Why Connection Beats Conversion Every Time
Customer Experience — Wed., Dec. 17, 2025The traditional marketing playbook focused on optimization and scaling for immediate ROI, but times have changed. Performance marketing must now prioritize authenticity and connection with customers, not just transactions.
Structural forces like privacy regulations, saturation, and skeptical consumers make performance marketing alone insufficient. Brands must focus on seamless, people-first experiences and relevance rather than surface-level personalization.
Brand voice, consistency, and trust are crucial in this new era of AI dominance. Marketers must embrace their storytelling abilities and measure connections with customers across all channels, not just paid ones. The reset is an opportunity for brands to invest strategically in their image and create lasting engagement with customers.
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The New Marketing Playbook: Why Connection Beats Conversion Every Time
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