
How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth
Don't worry ... it's FREE!
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.