The SEC fined nine investment firms $1.24 million in September 2024 for violating marketing rules by using hypothetical performance, misleading claims, and lack of oversight. Regulators found flaws in campaigns that appeared successful in-market.
Creative teams face pressure to produce content quickly, but financial regulations haven't evolved at the same pace. Compliance delays can cause budget cuts, creative limitations, and increased risk. To avoid this, companies are integrating compliance into the creative process.
Integrating compliance means involving legal and compliance teams from the start, collaborating in real time, standardizing workflows, and using AI to flag risks. This allows for both creativity and regulatory readiness, giving confidence that campaigns can withstand scrutiny.
... continue reading below
How CMOs Can Build Campaigns That Survive Launch Day and Legal Review
Don't worry ... it's FREE!
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.