Brands often seek PR assistance to land in top-tier publications like The Wall Street Journal and The New York Times. However, local and trade coverage plays an equally important role in building strong relationships with the public.
Prestige and reach are major factors attracting brands to top-tier coverage. But, hard statistics linking it to improved bottom line are difficult to find. Trust in mass media is also low, making local and trade publications a valuable option for building credibility and deep connections.
Local and trade coverage can also help brands establish themselves as accessible and trustworthy, driving engagement and loyalty. It can also lead to top-tier recognition by showcasing credibility and expertise.
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Why Local and Trade Coverage Is Just as Important as National Top-Tier Press
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