AI has changed the way people search and find information, with tools like ChatGPT and Gemini providing full answers instead of just links.
To stand out in B2B marketing, content must appeal not just to humans but also AI systems. This is where answer engine optimization (AEO) comes in.
AEO is the next evolution of SEO, where content is optimized to be the answer rather than just appearing on page one. Optimizing press releases through methods like clear headlines and multimedia can boost visibility in AI-powered search.
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AEO Optimization Checklists: How to Make Your Press Releases More Visible
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