Artificial intelligence is revolutionizing marketing teams, streamlining operations and providing real-time insights for customer experience.
This shift creates both pressure and opportunity for marketing leaders, with overlapping roles, evolving workflows, and the need for AI proficiency.
AI is also changing the structure of marketing teams, with a focus on on-brand content creation, breaking down functional silos, and automating repetitive tasks.
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How AI Is Reshaping the Modern Marketing Org
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Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
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