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You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed
Branding — Thu., Oct. 30, 2025The author's team is innovating in market research, not fixing something broken. Their new tool has no name yet, making it hard to describe to others.
Existing language in market research is limiting our ability to understand and innovate. The team has coined the term "discussionnaire" to describe their new research tool.
When creating something new, existing labels may not fit and new words must be invented. This linguistic work is just as essential as the technical work in innovation.
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You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed
Don't worry ... it's FREE!
