Small and medium-sized businesses (SMBs) are a huge opportunity for marketing agencies, as they make up 90% of all businesses globally. However, many lack the time and expertise for effective digital marketing.
Recent research shows over half of SMBs outsource marketing tasks to agencies. To meet their high expectations and secure loyalty, many agencies are now incorporating subscription-based software offerings, such as SaaS, into their business models.
This shift allows agencies to earn steady, predictable income, increase client retention, stand out in a crowded marketplace, and offer additional revenue channels. Partnering with established SaaS providers is a cost-effective way for agencies to offer this added value to clients without developing their own software.
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From Services to SaaS: The Secret to Agency Profitability?
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