Generative AI Has Entered the 'Run' Phase of Marketing Adoption

Artificial Intelligence — Thu., Oct. 2, 2025

In 2024, the advertising industry was entering the "walk" phase of AI adoption, with marketers moving beyond experimentation and incorporating AI into production workflows.

Now in 2025, the latest Mediaocean report shows that 72% of marketers consider generative AI (GenAI) as the most important consumer trend. GenAI is being applied broadly, from data analysis to website development, and is expected to have a broader impact on workflow and strategy.

The current moment is defined by integration and orchestration, with GenAI no longer just a tool but a thread woven throughout disciplines. The "run" adoption phase has begun, and the pace is picking up, already changing how work gets done.

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