How SMB Marketers Can Turn AI Hype Into Reality With Voice AI
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.
Generative AI Has Entered the 'Run' Phase of Marketing Adoption
Artificial Intelligence — Thu., Oct. 2, 2025In 2024, the advertising industry was entering the "walk" phase of AI adoption, with marketers moving beyond experimentation and incorporating AI into production workflows.
Now in 2025, the latest Mediaocean report shows that 72% of marketers consider generative AI (GenAI) as the most important consumer trend. GenAI is being applied broadly, from data analysis to website development, and is expected to have a broader impact on workflow and strategy.
The current moment is defined by integration and orchestration, with GenAI no longer just a tool but a thread woven throughout disciplines. The "run" adoption phase has begun, and the pace is picking up, already changing how work gets done.
... continue reading below
Enter your email address to continue reading
Generative AI Has Entered the 'Run' Phase of Marketing Adoption
Don't worry ... it's FREE!
