How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
SEO — Tue., Sep. 23, 2025The rise of generative AI tools is causing a shift in the content marketing landscape. Traditional SEO practices are no longer sufficient, as AI-driven search experiences favor well-structured and semantically rich content.
Generative engine optimization (GEO) is a new layer of optimization that focuses on improving a content's visibility and performance within AI-driven search experiences, such as Google AI Overviews and ChatGPT. GEO is not meant to replace SEO, but rather evolve with it.
To implement GEO, content marketers should focus on optimizing their content for AI tools by using schema markup, descriptive image alt text, clear headers, and canonical tags. By doing so, their content has a better chance of being surfaced and cited by AI, which is becoming increasingly important in the zero-click search environment.
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Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
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