Video content is becoming increasingly popular for B2B brands, with 78% of marketers currently using it and 56% planning to increase their investment in the next year. Short-form videos featuring subject-matter experts have been found to deliver the highest ROI.
Leading B2B brands, such as Salesforce and Shopify, prioritize short-form videos featuring experts to showcase their products and educate their audience. This approach also helps to build trust and make complex topics more accessible. Creatives working with B2B brands should focus on mastering short-form video strategies on platforms like TikTok and Instagram Reels.
To effectively integrate experts into short-form video campaigns, marketers and creatives should focus on sharing informative and practical content, featuring relatable experts, keeping content relevant, and leaning into creativity. This approach can drive engagement and build trust with target audiences, ultimately leading to real results for B2B brands.
... continue reading below
How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
Don't worry ... it's FREE!
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.