The marketing playbook is becoming obsolete as AI, martech, and culture converge. Successful organizations embrace the "Multicultural Mindset" and recognize our borderless reality.
Statistics show that multicultural consumers will dominate Canada's population by 2041 and have $5.6 trillion in buying power in the US. However, marketing remains stuck in outdated frameworks that treat cultural diversity as a specialty rather than a core competency.
Effective borderless marketing requires a "Multicultural Quotient" (MQ) and understanding the three dimensions of cultural intelligence: awareness, adaptation, and application. Overcoming barriers and future-proofing your career involves leveraging diverse teams and technology.
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Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset
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