Understanding and engaging with your target audience is key to curating an experience. Painting an accurate picture of who they are requires personas and journey mapping - marketing tools that help craft audience strategies. Audience personas provide a deeper understanding of your target audiences, enabling you to create messaging and content that aligns with their interests. Audience research helps unlock new insights to create experiences that keep people engaged and interested.
Audience research for user experience uncovers questions related to digital experiences, as well as what users want to know and do. Despite critics of audience research pointing to its flaws, thorough research will prove invaluable. Case in point - Spotify's user research team conducted interviews to create personas and map out how people use their product.
Investing in audience research is worth the time and resources, as it helps differentiate your brand and build confidence in it. The insights you gain help you create remarkably engaging experiences that keep users coming back!
The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?
Don't worry ... it's FREE!
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.
Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.
Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.
In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?
If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.