Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
Assigning a budget for a website can be challenging, but prioritizing user experience (UX) should be a top priority. Failing to meet user demands and expectations can result in UX debt, which can be costly to fix. UX is not an afterthought; businesses should pay attention to it and assign appropriate resources.
UX design can generate consumer loyalty, save businesses time, and increase conversions. It can also help with SEO success, as Google algorithms now consider user behavior. Businesses should allocate 15-20% of their total project budget to UX design to reap the benefits.
Investing in UX is worth it; users who can navigate websites quickly and find what they need with ease are more likely to stick around, and businesses can build a connection with potential customers by providing a helpful resource. Professional expertise and constant testing are necessary for a successful UX strategy.
Five Reasons to Prioritize Spend on Website UX Design
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Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.